1- Art University of Isfahan University
2- Art University of Isfahan University ,m.azimi@aui.ac.ir
2- Art University of Isfahan University ,
Abstract: (22 Views)
Purpose: Analysis of visual content in university campuses and introduces influential visual indicators for the improvement and development of these settings.
Methodology: Methodologically, the study is categorized as applied-descriptive within the broader survey research paradigm. The study was implemented in the year 1404 (2025–2026) using the walking methodologie in Landscape. The research was conducted as a case study of Shiraz University’s campus. Data were collected via a mixed-method survey combining four qualitative tools: mental imagery, exploratory observation, photographic documentation, and reflective analysis. Responses were summarized, interpreted, coded, and analyzed to identify the corresponding visual indicators. These indicators were then classified into three major categories: objective, subjective, and objective/subjective factors based on their perceptual nature and spatial adjacency.
Findings: As a result, a comprehensive list of potential visual indicators for academic campuses was formulated. Finally, an analytical framework specific to visual indicators was developed.
Value: A review of the related literature revealed a lack of a specific analytical framework for visual indicators within university campus environments. Therefore, it is essential to develop localized indicators tailored to the environmental context in order to achieve purposeful and coordinated campus development. This objective has been taken into consideration in the present study.
.Recommendations: The suggestion for future research was to conduct this study on other university campuses to complete and expand the results.
Methodology: Methodologically, the study is categorized as applied-descriptive within the broader survey research paradigm. The study was implemented in the year 1404 (2025–2026) using the walking methodologie in Landscape. The research was conducted as a case study of Shiraz University’s campus. Data were collected via a mixed-method survey combining four qualitative tools: mental imagery, exploratory observation, photographic documentation, and reflective analysis. Responses were summarized, interpreted, coded, and analyzed to identify the corresponding visual indicators. These indicators were then classified into three major categories: objective, subjective, and objective/subjective factors based on their perceptual nature and spatial adjacency.
Findings: As a result, a comprehensive list of potential visual indicators for academic campuses was formulated. Finally, an analytical framework specific to visual indicators was developed.
Value: A review of the related literature revealed a lack of a specific analytical framework for visual indicators within university campus environments. Therefore, it is essential to develop localized indicators tailored to the environmental context in order to achieve purposeful and coordinated campus development. This objective has been taken into consideration in the present study.
.Recommendations: The suggestion for future research was to conduct this study on other university campuses to complete and expand the results.
Keywords: Visual Indicators, University Campus Development, Environmental Efficiency, User Satisfaction, Landscape Walking Method.
Type of Study: Research |
Subject:
Development Process
Received: Jul 24 2025 | Accepted: Sep 16 2025
Received: Jul 24 2025 | Accepted: Sep 16 2025
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