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1- University of Tabriz , s.rahimi@tabrizu.ac.ir
2- University of Tabriz
3- RESEARCHER
2- University of Tabriz
3- RESEARCHER
Abstract: (24 Views)
Objective: The purpose of this study the impact of bricolage on corporate entrepreneurship by mediating opportunity identification and moderating learning orientation.
Methods: The present study is applied in terms of purpose and is correlational in terms of relationship between variables. The statistical population of the research includes active industrial units in the food, pharmaceutical, and healthcare industries of East Azerbaijan province, amounting to 750 companies. Using the Cochran formula, 254 companies were selected as the sample. Information about the subject literature and research background was collected through library method and field data collection through questionnaire distribution. SPSS software version 25 was used for data analysis and reliability tests and Structural equation modeling (SEM) analysis using Smart PLS version 3 software was used to test the hypotheses.
Findings: The research findings showed that bricolage has a positive and significant effect on opportunity identification and Opportunity identification also has a significant and positive impact on corporate entrepreneurship. Also, the results showed that opportunity identification mediated by bricolage has a positive and significant effect on corporate entrepreneurship, and finally, the hypothesis of the moderating role of learning orientation in the relationship between bricolage and opportunity recognition was not supported.
Conclusion: The results of this research emphasize the importance of the impact of bricolage on corporate entrepreneurship in active manufacturing companies in the food, pharmaceutical, and healthcare industries of East Azerbaijan province. These findings can be beneficial for organizational managers seeking to strengthen entrepreneurship within their organizations.
Methods: The present study is applied in terms of purpose and is correlational in terms of relationship between variables. The statistical population of the research includes active industrial units in the food, pharmaceutical, and healthcare industries of East Azerbaijan province, amounting to 750 companies. Using the Cochran formula, 254 companies were selected as the sample. Information about the subject literature and research background was collected through library method and field data collection through questionnaire distribution. SPSS software version 25 was used for data analysis and reliability tests and Structural equation modeling (SEM) analysis using Smart PLS version 3 software was used to test the hypotheses.
Findings: The research findings showed that bricolage has a positive and significant effect on opportunity identification and Opportunity identification also has a significant and positive impact on corporate entrepreneurship. Also, the results showed that opportunity identification mediated by bricolage has a positive and significant effect on corporate entrepreneurship, and finally, the hypothesis of the moderating role of learning orientation in the relationship between bricolage and opportunity recognition was not supported.
Conclusion: The results of this research emphasize the importance of the impact of bricolage on corporate entrepreneurship in active manufacturing companies in the food, pharmaceutical, and healthcare industries of East Azerbaijan province. These findings can be beneficial for organizational managers seeking to strengthen entrepreneurship within their organizations.
Type of Study: Research |
Subject:
Macro-system development
Received: May 30 2025 | Accepted: Nov 17 2025
Received: May 30 2025 | Accepted: Nov 17 2025
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