Volume 31, Issue 1 (Spring 2018)                   JMDP 2018, 31(1): 83-102 | Back to browse issues page

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bakhshandeh G, kazemi A. Designing a Model for Factors Influencing Purchase Intention of Domestic Products Based on Meta-Analysis Approach. JMDP 2018; 31 (1) :83-102
URL: http://jmdp.ir/article-1-3115-en.html
1- university of Isfahan
2- university of Isfahan , alik@ase.ui.ac.ir
Abstract:   (4530 Views)
Although some economic theories, including comparative and absolute advantage theories, support the liberalization of trade among countries, different types of dependency and various cultural, political and security dangers have led countries not only to utilize their own domestic products but to enhance their export. Consumers are in the center of the chain that leads to the purchase of domestic products because as long as consumers refrain from purchasing domestic products, no increase in domestic production can be a solution to diminish imports. In different countries, researches have been 
conducted on factors that can encourage customers to buy domestic products, but in some cases the factors obtained have been too numerous and the results have been contradictory. To collect data for this study, a comprehensive review of 35 different published studies in 25 articles was carried out using meta-analysis method and CMA2 software. Results show that quality and attitude have the highest effect (0.493 and 0.297, respectively) and the ethnocentrism and norm have the least effect on the domestic products purchase intention (0.294 and 0.226, respectively). But product  judgments does not have any significant effect on the intention to purchase domestic products.
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Type of Study: Research | Subject: Public Administration
Received: Apr 09 2018 | Accepted: Jul 07 2018 | ePublished: Feb 05 2019

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