Volume 27, Issue 3 (8-2014)                   JMDP 2014, 27(3): 76-100 | Back to browse issues page

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Pourezzat A A, tasdighi S, alavi A. Identifying and measuring indices of innovation to gain competitive advantage in Benetton Iran Co.. JMDP 2014; 27 (3) :76-100
URL: http://jmdp.ir/article-1-1202-en.html
1- Faculty of Management University of Tehran
2- Saman Electronic Payment , soudabeh@tasdighi.ir
3- Benetton Company
Abstract:   (7034 Views)
Innovation has a critical role in the organizations to help them stay dynamic and move forward. Due to the fact that "human resources" plays the most crucial role in an organization, if they lack innovative qualities, the survival of the organization would be in danger. In this survey the population of the research consists of the managers and employees of Benetton office in Tehran. The questionnaire contains 70 questions about variables of innovation culture in Benetton company. Considering the result of statistical analysis on 70 variable, 7 factors have been recognized as the main factors and named as below: Implementation, organizational preparation, organizational learning, market based orientation, tendency towards innovation, value based orientation and staff innovation and their empowerment. From above- mentioned items, the most important one is the innovation within the staff and empowering them while the lowest priority is dedicated to organizational learning.
Full-Text [PDF 1169 kb]   (3040 Downloads)    
Type of Study: Research | Subject: Public Administration
Received: Jul 28 2013 | Accepted: Aug 23 2015 | ePublished: Aug 23 2015

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