Volume 27, Issue 2 (5-2014)                   2014, 27(2): 181-203 | Back to browse issues page

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Mousavi M, Khanifar H. Evaluating Effects of After-sale Services on Customer Satisfaction Using Tetra-class Model (Case Study: Saipa Group)/. Journal of Management and Development Process. 2014; 27 (2) :181-203
URL: http://jmdp.ir/article-1-2023-en.html
, mousavi_masoud@yahoo.com
Abstract:   (3229 Views)
Today the automotive industry as one of the high industries and have a lot of income for Owen countries, also each compony have much attention to it. Also attracting the customers, inside and outside the erea of country for automobile companies, have a severe competition for their. The purposes of this research, analysis and evaluation of services element Siapa after sale services in Shiraz. We use two questionnaire to appraisal, by using the classification sampling in 6 area of Shiraz, the data were gathered. In this research by using the regression tree analysis and correspoding analysis figurating the tetra class model. Finding presented empowered when the customer don’t receive the answer.
Full-Text [PDF 1970 kb]   (8385 Downloads)    
Type of Study: Research | Subject: Special
Received: 2015/04/29 | Accepted: 2015/04/29 | Published: 2015/04/29

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