fa بررسی آثار دیپلماسی رسانه‌ای ادراک شده بر صنعت گردشگری پژوهشي Research <div style="text-align: justify;"><span style="line-height:2;"><span style="font-size:14px;"><span style="font-family:IRANsans;"><span style="direction:rtl"><span style="unicode-bidi:embed"><b><span lang="FA"><span b="" nazanin=""><span style="color:black">هدف:</span></span></span></b><span lang="FA"><span b="" nazanin=""><span style="color:black"> هدف پژوهش حاضر شناسایی رابطه بین دیپلماسی رسانه‌ای و ابعاد صنعت گردشگری از دیدگاه خبرگان و اصحاب رسانه است.</span></span></span></span></span><br> <span style="direction:rtl"><span style="unicode-bidi:embed"><b><span lang="FA"><span b="" nazanin=""><span style="color:black">طرح پژوهش/ روش</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span></b><b><span lang="FA"><span b="" nazanin=""><span style="color:black">شناسی/ رویکرد: </span></span></span></b><span lang="FA"><span b="" nazanin=""><span style="color:black">برای</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">دستیابی</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">به</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">هدف</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">مذکور،</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">انجام</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">پژوهشی</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">با رویکرد</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">کمّی با استفاده از آزمون</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span><span lang="FA"><span b="" nazanin=""><span style="color:black">های‌ آماری رگرسیون در</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">دستور</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">کار</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">قرار</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">گرفت. جامعه آماری شامل کارشناسان رسمی و خبرگان رسانه‌&rlm;ها، حجم نمونه 250 نفر و روش نمونه‌گیری به صورت غیراحتمالی و هدفمند بوده است. </span></span></span></span></span><br> <span style="direction:rtl"><span style="unicode-bidi:embed"><b><span lang="FA"><span b="" nazanin=""><span style="color:black">یافته</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span></b><b><span lang="FA"><span b="" nazanin=""><span style="color:black">ها: </span></span></span></b><span lang="FA"><span b="" nazanin=""><span style="color:black">در این پژوهش شش شاخص صنعت گردشگری شامل سرمایه‌گذاری خارجی، تولید محتوای گردشگری سلامت، برند نمادهای شهری، قدرت نرم، احساس امنیت، و هویت‌بخشی شهری به</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span><span lang="FA"><span b="" nazanin=""><span style="color:black">دست آمده است. نتایج تحلیل‌ها نشان می‌دهند که ابعاد دیپلماسی رسانه‌ای بر صنعت گردشگری اثرگذار هستند. </span></span></span></span></span><br> <span style="direction:rtl"><span style="unicode-bidi:embed"><b><span lang="FA"><span b="" nazanin=""><span style="color:black">ارزش/ اصالت پژوهش: </span></span></span></b><span lang="FA"><span b="" nazanin=""><span style="color:black">این</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">پژوهش</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">با</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">ارائه</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">مدل</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">تاثیر دیپلماسی رسانه‌ای بر ابعاد صنعت گردشگری،</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">ادبیات</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">موجود</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">در زمینه</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">گردشگری</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">را</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">توسعه</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">می</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span><span lang="FA"><span b="" nazanin=""><span style="color:black">دهد</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">و</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">به</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">شناسایی</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">ویژگی</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span><span lang="FA"><span b="" nazanin=""><span style="color:black">های</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">اثربخشی دیپلماسی رسانه‌ای</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">کمک</span></span></span> <span lang="FA"><span b="" nazanin=""><span style="color:black">می</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span><span lang="FA"><span b="" nazanin=""><span style="color:black">کند.</span></span></span></span></span></span><br> <span style="direction:rtl"><span style="unicode-bidi:embed"><span style="font-family:Calibri,sans-serif"><span style="font-family:IRANsans;"><b><span lang="FA"><span b="" nazanin=""><span style="color:black">پیشنهادهای اجرایی/ پژوهشی: </span></span></span></b><span lang="FA"><span b="" nazanin=""><span style="color:black">پیشنهادهای پژوهش حاضر شامل تهیه متون گردشگری بر اساس شاخص</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span><span lang="FA"><span b="" nazanin=""><span style="color:black">های رسانه، تاسیس دانشگاه گردشگری و رشته‌های مرتبط مانند ژورنالیسم گردشگری، و توسعه سواد گردشگری مسئولان و برنامه‌ریزان حوزه گردشگری مبتنی بر رویکردهای رسانه</span></span></span><span dir="LTR" lang="FA"><span new="" roman="" times=""><span style="color:black">&lrm;</span></span></span></span><span lang="FA"><span b="" nazanin=""><span style="color:black"><span style="font-family:IRANsans;">ای است.</span> </span></span></span></span></span></span></span></span></div> <span style="font-size:11pt"><span style="line-height:115%"><span style="direction:rtl"><span style="unicode-bidi:embed"><span style="font-family:Calibri,sans-serif"><b><span dir="LTR" style="font-size:12.0pt"><span style="line-height:115%"><span new="" roman="" style="font-family:" times=""><span style="color:black"></span></span></span></span></b></span></span></span></span></span> <div style="text-align: justify;"><span style="font-size:11pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black">Purpose:</span></span></span></b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black"> The purpose of this research was to identify the relationship between media diplomacy and dimensions of the tourism industry from the viewpoints of experts and media proprietors.</span></span></span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black">Methodology:</span></span></span></b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black"> To achieve the mentioned purpose, this research was conducted through quantitative approach using statistical regression tests. The statistical population included official experts and media proprietors. The sample size consisted of 250 individuals, and the sampling method was non-probability and purposive.</span></span></span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black">Findings:</span></span></span></b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black"> Based on the results, six indicators of the tourism industry including foreign investment, health tourism content creation, urban symbols branding, soft power, feeling of security and urban identity have been counted. The results of data analysis show that most dimensions of the media diplomacy influence the tourism industry.</span></span></span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black">Originality:</span></span></span></b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black"> This research develops the existing literature in the field of tourism by presenting a media diplomacy evaluation model based on the indicators of the tourism industry and helps to identify the characteristics of media diplomacy effectiveness.</span></span></span></span></span></span></span><br> <span style="font-size:11pt"><span style="line-height:normal"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black">Implications:</span></span></span></b> <span style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black">R</span></span></span><span lang="EN-GB" style="font-size:14.0pt"><span new="" roman="" style="font-family:" times=""><span style="color:black">recommendations of the current research include the preparation of tourism re-education texts on the bases of media indicators, the establishment of a tourism university and related fields such as tourism journalism, and the development of tourism knowledge of tourism officials and planners based on media approaches.</span></span></span></span></span></span></span></div> دیپلماسی رسانه‌ای, رسانه, گردشگری, قدرت نرم, برند, تولید محتوا Media Diplomacy, Media, Tourism, Soft Power, Brand, Content Production. 175 201 http://jmdp.ir/browse.php?a_code=A-10-5275-2&slc_lang=fa&sid=1 Alireza Gharaati علیرضا قرائتی alireza.gharaati@srbiau.ac.ir 100319475328460020263 0009-0003-5966-1006 No Media Management, Faculty of Management and Economics, Branch of Science and Research, Islamic Azad University, Tehran, Iran. مدیریت رسانه، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران. Mohammad Soltanifar محمد سلطانی‌فر m-soltanifar@srbiau.ac.ir 100319475328460020264 100319475328460020264 Yes Department of Social Communications Sciences, Faculty of Literature, Humanities and Social Sciences, Branch of Science and Research, Islamic Azad University, Tehran, Iran. گروه علوم ارتباطات اجتماعی، دانشکده ادبیات، علوم انسانی و اجتماعی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران* (نویسنده مسئول) Simin Armaghan سیمین ارمغان s.armaghan@iau.ac.ir 100319475328460020265 100319475328460020265 No Department of Geography and Rural Development, Faculty of Humanities, Branch of Yadgar Imam Khomeini, Islamic Azad University, Tehran, Iran. گروه جغرافیا و برنامه‌ریزی روستایی، دانشکده علوم انسانی، واحد یادگار امام خمینی(ره)، دانشگاه آزاد اسلامی، تهران، ایران AliAkbar Salehi علی‌اکبر صالحی Salehi@sharif.edu 100319475328460020266 100319475328460020266 No Faculty of Energy Engineering, Sharif Industrial University, Tehran, Iran. دانشکده مهندسی انرژی، دانشگاه صنعتی شریف، تهران، ایران Roohollah Ahmadzadeh Kermani روح‌الله احمدزاده کرمانی 100319475328460020267 100319475328460020267 No Department of Social Communications Sciences, Faculty of Humanities, Branch of East Tehran, Islamic Azad University, Tehran, Iran. گروه علوم ارتباطات اجتماعی، دانشکده علوم انسانی، واحد تهران شرق، دانشگاه آزاد اسلامی، تهران، ایران