Volume 35, Issue 4 (Winter 2023)
JMDP 2023, 35(4): 175-201 |
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Gharaati A, Soltanifar M, Armaghan S, Salehi A, Ahmadzadeh Kermani R. Investigating the Impact of Perceived Media Diplomacy on Tourism Industry. JMDP 2023; 35 (4) :175-201
URL: http://jmdp.ir/article-1-4563-en.html
URL: http://jmdp.ir/article-1-4563-en.html
Alireza Gharaati1 
, Mohammad Soltanifar 2, Simin Armaghan3 , AliAkbar Salehi4 , Roohollah Ahmadzadeh Kermani5
, Mohammad Soltanifar 2, Simin Armaghan3 , AliAkbar Salehi4 , Roohollah Ahmadzadeh Kermani5
1- Media Management, Faculty of Management and Economics, Branch of Science and Research, Islamic Azad University, Tehran, Iran.
2- Department of Social Communications Sciences, Faculty of Literature, Humanities and Social Sciences, Branch of Science and Research, Islamic Azad University, Tehran, Iran. , m-soltanifar@srbiau.ac.ir
3- Department of Geography and Rural Development, Faculty of Humanities, Branch of Yadgar Imam Khomeini, Islamic Azad University, Tehran, Iran.
4- Faculty of Energy Engineering, Sharif Industrial University, Tehran, Iran.
5- Department of Social Communications Sciences, Faculty of Humanities, Branch of East Tehran, Islamic Azad University, Tehran, Iran.
2- Department of Social Communications Sciences, Faculty of Literature, Humanities and Social Sciences, Branch of Science and Research, Islamic Azad University, Tehran, Iran. , m-soltanifar@srbiau.ac.ir
3- Department of Geography and Rural Development, Faculty of Humanities, Branch of Yadgar Imam Khomeini, Islamic Azad University, Tehran, Iran.
4- Faculty of Energy Engineering, Sharif Industrial University, Tehran, Iran.
5- Department of Social Communications Sciences, Faculty of Humanities, Branch of East Tehran, Islamic Azad University, Tehran, Iran.
Abstract: (844 Views)
Purpose: The purpose of this research was to identify the relationship between media diplomacy and dimensions of the tourism industry from the viewpoints of experts and media proprietors.
Methodology: To achieve the mentioned purpose, this research was conducted through quantitative approach using statistical regression tests. The statistical population included official experts and media proprietors. The sample size consisted of 250 individuals, and the sampling method was non-probability and purposive.
Findings: Based on the results, six indicators of the tourism industry including foreign investment, health tourism content creation, urban symbols branding, soft power, feeling of security and urban identity have been counted. The results of data analysis show that most dimensions of the media diplomacy influence the tourism industry.
Originality: This research develops the existing literature in the field of tourism by presenting a media diplomacy evaluation model based on the indicators of the tourism industry and helps to identify the characteristics of media diplomacy effectiveness.
Implications: Rrecommendations of the current research include the preparation of tourism re-education texts on the bases of media indicators, the establishment of a tourism university and related fields such as tourism journalism, and the development of tourism knowledge of tourism officials and planners based on media approaches.
Methodology: To achieve the mentioned purpose, this research was conducted through quantitative approach using statistical regression tests. The statistical population included official experts and media proprietors. The sample size consisted of 250 individuals, and the sampling method was non-probability and purposive.
Findings: Based on the results, six indicators of the tourism industry including foreign investment, health tourism content creation, urban symbols branding, soft power, feeling of security and urban identity have been counted. The results of data analysis show that most dimensions of the media diplomacy influence the tourism industry.
Originality: This research develops the existing literature in the field of tourism by presenting a media diplomacy evaluation model based on the indicators of the tourism industry and helps to identify the characteristics of media diplomacy effectiveness.
Implications: Rrecommendations of the current research include the preparation of tourism re-education texts on the bases of media indicators, the establishment of a tourism university and related fields such as tourism journalism, and the development of tourism knowledge of tourism officials and planners based on media approaches.
Type of Study: Research |
Received: Nov 30 2022 | Accepted: Mar 08 2023 | ePublished: Jul 26 2023
Received: Nov 30 2022 | Accepted: Mar 08 2023 | ePublished: Jul 26 2023
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