Volume 29, Issue 2 (9-2016)                   JMDP 2016, 29(2): 99-116 | Back to browse issues page

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1- , s.vatankhah@alzahra.ac.ir
Abstract:   (5544 Views)
Customer churn happens when a customer, due to his/her dissatisfaction with the services of an organization, stops his/her relationship with it and turns to other suppliers. Identifying and understanding the reasons bringing up this concept is a cause for survival in competitive conditions. The purpose of this article is to identify factors affecting customer churn in one of the mobile operators in Iran. Regarding the purpose, this article is applied and as for the collection of data, it is a descriptive survey. To collect data, 420 respondents were randomly selected and questionnaires were distributed among them. To analyze data, structural equation modeling together with Smart PLS software were used. The results show that customer satisfaction, churn barriers and trust negatively impact customer churn behavior. Also, fee services satisfaction factors and the service quality satisfaction have significant positive relationship with customer satisfaction.
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Type of Study: Research | Subject: Special
Received: 2013/09/23 | Accepted: 2017/03/11 | ePublished: 2017/03/11

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