Volume 34, Issue 4 (Winter 2022)                   JMDP 2022, 34(4): 63-89 | Back to browse issues page


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Amiri S. Factors Affecting Business Model Dynamics in Knowledge-Based Startups Regarding Covid-19 Pandemic. JMDP 2022; 34 (4) :63-89
URL: http://jmdp.ir/article-1-4420-en.html
Assistant Professor, Management and Entrepreneurship Department, Faculty of Social Sciences, Economics and Entrepreneurship, Razi University, Kermanshah, Iran. , s.amiri@razi.ac.ir
Abstract:   (1366 Views)
Purpose: The aim of this study is to identify factors affecting the dynamics of the business model in knowledge-based startups in Kermanshah, considering the effects of Covid-19.
Methodology: In terms of purpose, the research was applied and qualitative approach was used. Data were gathered through semi-structured interviews with key experts. Applying judgmental and snowball methods, interviews went on (with 19 experts) until theoretical saturation of data was achieved. The six-step process of theme analysis was used to analyze the data.
Findings: Effective factors on the business model dynamics include 624 codes, 64 basic themes, 15 sub-organizing themes and 5 main organizing themes. These 5 main organizing themes comprise of such factors as target market, resources, financial processes, marketing mix and stakeholders.
Originality: The results of this research may help identify new conceptual elements and an innovative framework for business model dynamics so that start-ups can overcome the challenges and limitations imposed by the Covid-19 pandemic. Thus, a new perspective will be provided for companies, planners and policymakers.
Full-Text [PDF 859 kb]   (423 Downloads)    
Type of Study: Research |
Received: Feb 23 2022 | Accepted: May 07 2022 | ePublished: Jul 06 2022

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