Medical equipment industry is very extensive and enjoys a unique appeal in terms of products scope and consumer markets. Therefore, it is vital for the activists in this industry to gain competitive advantages and the appropriate status among the competitors. This study has tried to use some quantitative techniques to develop competitive strategies for Gohar Shafa Medical Equipment Company. In this context with the use of External and Internal Factors Evaluation matrixes (EFE&IFE) SWOT and the Internal and External (IE), the most important key factors have been identified and while determining strategic direction of company, possible options are specified. Then by using quantitative strategic planning matrix (QSPM), different options have been evaluated and among them the most appropriate option is chosen. The findings of this research suggest “market development strategy” for Gohar Shafa Company.

Keywords: Strategy, Medical Equipment, SWOT Analysis, QSPM

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