1- , m.r.s.hashemi@ gmail.com
Abstract: (8727 Views)
Looming establishment of competitive environment on the globe imposes
serious competitive challenges on domestic industries in a way that it affects
their business trends or even their survival. Seemingly, starting and choosing
niche markets can be effective solution to retain and grow the market share,
and consequently gain success in competitive environments. Meanwhile, due
to high competition in the food industry in Iran, this article tries to identify
effective factors on diagnosing niche markets in this business line. Therefore, the
related literature was reviewed before devising a specific conceptual model for the
research. Confirmatory factor analysis was taken to test the research conceptual
model in the context of the research population, leading to the confirmation of
the model. According to confirmatory factor analysis, the triple components of
the conceptual model in identifying niche markets in Iranian sweet and chocolate
line of food industry are priority-wise: 1. core competency of the enterprise, 2.
macro environment, 3. characteristics of food industry.
Type of Study:
Research |
Subject:
Public Administration Received: Nov 19 2014 | Accepted: Nov 19 2014 | ePublished: Nov 19 2014